Is Webflow Really That Expensive? Exploring Costs, Value, and Who Should Use It

September 8, 2024

Why Is Webflow So Expensive?

Webflow's recent price hike has left many wondering if the platform still offers good value for money. The switch to Workspaces and the introduction of higher costs, especially for Pro plans, has sparked debate. Let’s take a closer look at why Webflow's pricing has increased and what the implications are for users.

The Impact of Workspaces on Pricing

Webflow Workspaces allow teams to collaborate with different roles and permissions, offering scalability as teams grow. While these features are crucial for larger businesses, the costs associated with upgrading from the free or individual plans to Growth or Enterprise plans have raised concerns. These higher-tier plans, while more feature-rich, also come with significantly steeper prices, leaving freelancers and smaller teams to reconsider their options.

For example, the Pro plan has jumped from $35 to $60 per month, leading to an extra $360 annually. This sharp increase has frustrated many users who rely on Webflow for its simplicity and ease of use but may not need all the new features of Workspaces.

Webflow Roles and Permissions chart

Webflow's Justification for the Price Increase

Webflow is transforming from a simple landing page builder to a robust platform capable of handling enterprise-grade development. This evolution has brought new functionalities, such as roles and permissions, advanced team collaboration tools, and more sophisticated site management. However, users are questioning whether these improvements justify the significant price hike, especially since many are not using all the advanced features now built into the platform.

Is Webflow Still Worth It?

Freelancers and small teams, in particular, are feeling the pressure of these price hikes, with some claiming they are being "squeezed" to pay for features they don’t need. However, for growing businesses and enterprises, Webflow’s scalability and professional tools still offer significant value.

Still, users have a choice. Webflow offers discounts and coupons for Pro plan users to mitigate the sudden cost increase, but many question how sustainable these discounts are long-term. The platform's growing costs could push individuals and smaller teams to consider alternatives.

To better understand these changes, check out Webflow pricing details and explore if it’s the right platform for your needs.

In the next section, we’ll explore alternatives to Webflow and how they stack up in terms of pricing and features.

Who Should Use Webflow: Freelancers vs. Agencies?

Webflow for Agencies vs. Freelancers

Webflow’s recent pricing changes with Workspaces have shifted the balance in favor of agencies and larger teams. Before this, individuals and small teams could pick plans that matched their needs, but now, freelancers are being pushed into the same high-cost tier as agencies. For agencies, the added features and team collaboration tools might be worth the extra cost, as they can spread expenses across more clients and charge higher rates.

However, freelancers face a tougher situation. They often work solo, and the price jump to $60 per month (up from $35) may not be sustainable for those who have fewer projects or smaller budgets. Freelancers may also struggle with passing these costs onto clients, especially if their clients aren’t willing to pay significantly more for the same work.

Is Webflow Worth the Price?

Freelancers must decide whether to absorb the cost or raise their rates, but it can lead to client retention issues if they price themselves out of the market. For those who only need basic functionality, Webflow's free or Lite plans may still be viable options, although these plans offer far fewer features. Agencies, on the other hand, may find that Webflow remains a strong choice because of its scalability, advanced tools, and ability to handle multiple clients efficiently.

Ultimately, whether Webflow’s pricing is justified depends on your business model. If you’re a freelancer with only a few projects, other platforms might offer better value. But if you're part of an agency or a freelancer with a robust portfolio and need for premium features, the investment could still be worth it.

Webflow Alternatives for Freelancers

If you’re looking for more budget-friendly platforms, consider alternatives like:

  • WordPress: Open-source, flexible, with extensive plugin options but requires technical knowledge.
  • Weebly: Affordable with basic features, suitable for smaller websites.
  • Wix: Beginner-friendly with drag-and-drop functionality, best for small sites.
  • BCMS: A headless CMS offering cost-effective scalability without feature limitations.

Each of these alternatives comes with its strengths and can provide a solution depending on your project needs and budget. Whether you need advanced design tools or are looking for a more affordable solution, there’s likely a better match if Webflow's new pricing doesn’t align with your goals.