Why I Sold My Affiliate Sport Betting Business To Start a Webflow Studio (With Proof)

In 2020, I embarked on a journey of building a sports betting affiliate site on WordPress. But after scaling and successfully selling the business, I made a major pivot—to Webflow. This transition wasn't just a change of tools but a leap into design freedom.

Brief Overview

From struggling with Webflow in my early days to scaling a successful WordPress-based business, my web design journey took several turns. The frustration with WordPress limitations led me to explore new options, ultimately building my Webflow studio.

The Beginning of My Web Design Journey

2020:I first encountered Webflow when I needed a fast landing page for my affiliate business. I had basic HTML, CSS, and JavaScript knowledge but was immediately overwhelmed by Webflow's designer interface. The simplicity I was looking for wasn’t there at the time, so I shifted to what felt easier—WordPress.

Launching My Sports Betting Website

December 2022:I built my sports betting website on WordPress using the premium Mercury theme. While it helped me get the site up, I faced challenges finding a theme that matched my vision. I relied heavily on plugins, but they restricted my customization options. Despite these obstacles, I managed to scale the business thanks to strong SEO, quality backlinks, and content that ranked well on search engines. I’ll include a screenshot of the Google Search Console to show how the site performed.

The Breaking Point: Why I Sold the Business

The frustration came from limitations. Despite some custom embeds, I was unable to create truly unique pages without hard-coding PHP. Every website using the same WordPress theme, including mine, felt too generic. The realization hit hard—my site was performing well, but it looked and felt just like hundreds of others. The lack of design flexibility became unbearable, especially when I knew there had to be a better way to express creativity.

This was the breaking point. I decided to sell the sports betting site, freeing myself from the restrictions of cookie-cutter templates and PHP headaches.

Why Webflow?

No More Plugins

‍One of the biggest advantages of Webflow? You can say goodbye to constantly managing and updating plugins. With WordPress, the plugin ecosystem is essential, but it also comes with vulnerabilities and frequent updates that can break your site. Webflow simplifies this with native features that eliminate the need for external plugins, making it more secure and reliable.

Fast, Lightweight Pages

‍Webflow focuses on speed and clean code, generating optimized HTML, CSS, and JavaScript right out of the box. This results in lightweight, fast-loading pages without the bloat of WordPress plugins. It’s a dream for anyone who values user experience and SEO.

Built-in Hosting and Security

‍Webflow provides an all-in-one platform where hosting, security, and updates are built in. There’s no need to worry about finding a third-party hosting service or dealing with PHP files. Webflow’s security features are robust, meaning less time spent on maintenance and more time on building and scaling your website.

Design Freedom

‍With Webflow, the creative possibilities are endless. If you can imagine it, you can build it. Unlike WordPress, where you’re often stuck within the limitations of a theme, Webflow offers complete design freedom, allowing you to create fully customized websites without the need for complex coding. This was the freedom I craved.

Launching FlowSamurai Studio

After selling my sports betting business, I fully pivoted to Webflow and launched FlowSamurai Studio. The transition felt natural, combining my technical skills with the platform’s design freedom. Based in Serbia, my studio has been growing steadily, day by day, building custom websites for various clients. My experience with WordPress’s limitations turned into a blessing in disguise, guiding me toward a platform that offers true creative control.

Conclusion

The limitations I faced with WordPress ultimately helped me realize what I needed—flexibility, speed, and design freedom. Webflow provides all that and more, enabling me to deliver custom, high-performing solutions for my clients.

Ready for a website that reflects your vision? Check out our services and let’s build something exceptional!